CONFIDENCE IN COMPLEXITY
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John Boyd's Conceptual Spiral
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Download a full transcript of John Boyd’s pivotal 1993 SPACECAST 2020 briefing, built on his deep insights and original research on rethinking how we approach innovation, adaptation, and strategy.
John Boyd's “Conceptual Spiral” shows us how to keep learning and adapting in order to thrive.
Keep Learning
Never stop. The world changes fast, and so should you. Teach your team to be ready for anything by embracing continuous learning.
Collaborate
Bring in different ideas. Diversity in thought leads to stronger strategies. Build and maintain an environment where cross-functional teams thrive.
Stay Flexible
The best way to stay ahead is to keep moving. Don’t get stuck in one way of thinking. Reevaluate your strategies often and stay open to change.
Use Boyd’s Ideas Beyond Strategy
Boyd’s concepts apply to everything. No matter what domain you lead in, understanding Conceptual Spiral keeps you ahead of your market.
